Understanding our prospect’s needs takes more than just a demonstration and conversation about our product offerings to address the return on investment (ROI). It is always important to measure the performance of your software to make sure that there is continuous value. A proof-of-concept pilot project can prove that the product offering will perform as promised, but there are other factors to consider as well. Calculating the ROI for Business Intelligence projects requires a sensitivity analysis to determine success based on real-world savings.